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      <image:title>Sample Projects - Aramark: Industry Segment Deep Dive</image:title>
      <image:caption>We combined segment-specific and audience-relevant data to provide actionable insight for senior leadership during development of strategic segment offers</image:caption>
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      <image:title>Sample Projects - Employers Council: Target Segmentation Study</image:title>
      <image:caption>We conducted robust market sizing, segmentation modeling, and targeted offer optimization &amp; price modeling based on high-touch sampling with prospective &amp; current member employers in the target geography</image:caption>
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      <image:title>Sample Projects - Ashoka + American Express + Taproot: International Business Professional Volunteer Opportunity Study</image:title>
      <image:caption>We sampled target professionals and global social entrepreneurs to identify opportunities for shared-value partnership for global good</image:caption>
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      <image:title>Sample Projects - David C Cook Publishing: Ongoing Research Community</image:title>
      <image:caption>We built and recruited a research community (MROC) with current and target constituents, empowering the organization to stay closely connected to what matters most.</image:caption>
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    <lastmod>2023-08-01</lastmod>
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    <lastmod>2023-07-20</lastmod>
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    <loc>https://darkhorseinsight.com/target-customer-segmentation</loc>
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