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Meet the Team
Tyler Logan
Research Strategist
Tyler’s keen talent for problem solving and getting to the heart of any question, big or small, draws on robust professional experience in construction management and real estate. Tyler moves easily between theoretical ideas and concrete application, which enables him to communicate the meaning behind insights he surfaces.
David Lucas
Principal Consultant
David is a veteran market research consultant and strategist whose expertise lies in delivering actionable, goal-aligned insights for product, brand and marketing initiatives. His strengths-focused approach to attacking organizational decisions and his passion for human-anchored strategy have led him to successful career engagements with Fortune 100 corporations, scrappy startups, venerable non-profits, and everything in between. With experience leveraging insight at the whiteboard stage, implementation stage and in the board room and C-suite presentations, David focuses on connecting audience insights with an organization’s mission, resources, culture, and opportunities.
heather Lucas
Principal Consultant
Heather is a veteran market research leader with a particular skill for orchestrating the optimal mix of expertise, resource, and key partners for getting to actionable insights without breaking the bank. Her mix of academic training in research methodology, originally in the HR field, along with her client-side leadership of an internal research and insights department, allow her to unpack relevant findings with empathy and sensitivity for the stakeholders in the room—so the insights you receive actually get absorbed and utilized inside your organization. If your Dark Horse decision involves navigating the reality of organizational politics to get everyone on the same page, Heather brings the process and tools for succeeding at just that.
Sonja Swiatkiewicz
Research Strategist
Sonja brings her decades of organizational leadership, strategy, and operations insight to her work as a research strategist for Dark Horse Insight. Skilled at discerning what is at stake with decisions clients are facing, she delves deeply into quantitative and qualitative data sets to surface the decision-ready story leaders can hear.
Extended Team of Specialists
Depending on the needs of individual projects and clients, Dark Horse Insight works with a diverse and skilled group of specialized researchers with proven expertise in various geographic markets, languages, industries, and methodologies. We leverage this vetted pool of research capabilities when appropriate to maximize the strategic impact of our work for your particular business questions.