We combined segment-specific and audience-relevant data to provide actionable insight for senior leadership during development of strategic segment offers

We conducted robust market sizing, segmentation modeling, and targeted offer optimization & price modeling based on high-touch sampling with prospective & current member employers in the target geography

We sampled target professionals and global social entrepreneurs to identify opportunities for shared-value partnership for global good

We built and recruited a research community (MROC) with current and target constituents, empowering the organization to stay closely connected to what matters most.